Playing to Win in Emerging Markets

Multinational Executive Survey Reveals Gap Between Ambition and Execution
https://www.bcgperspectives.com/content/articles/globalization_growth_playing_win_emerging_markets/

Multinationals have large ambitions in emerging markets: more than three-quarters of the companies, or 78 percent, expect to gain share in these markets. Nevertheless, only 13 percent are confident that they can take on local competitors.