http://www.technologyreview.com/view/531911/isaac-asimov-asks-how-do-people-get-new-ideas/
An article ressurected from 1959 that is still relevant today:
"Furthermore, the information may not only be of individual items A and B, but even of combinations such as A-B, which in themselves are not significant. However, if one person mentions the unusual combination of A-B and another unusual combination A-C, it may well be that the combination A-B-C, which neither has thought of separately, may yield an answer."
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